"Once I had it working I decided to make the formula publicly available on the Internet.
It was something I swore to do when that first artist wouldn't share his technique with me.
I created a step-by-step tutorial on how to create your own and to date it has been viewed about
50,000 times and reproduced on other sites countless times."
Soon after his tutorial started attracting hits from all over the world a software developer contacted
Josh and ported his formula into a Photoshop PixelBender plugin. This gave people who could not
figure out the formula the ability to use and animate the filter
Since his first droste effect creation Josh has made more than 160 images. He added:
"My personal favourite is probably The Eternal Scream - I have done several variations on it
but the original has around 200,000 views to date and around 100 reproductions online in various collections, blogs and other sites"
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